There is a huge opportunity in the UK property sector today. Already the property world is merging with the creative industries faster than with any other commercial sector. The way people work, how companies operate and how content and creativity are consumed have changed beyond recognition during the last 10 years. We understand all of this at TCDICo and are responding to this evolution way ahead of the curve.
There are three major factors driving this opportunity for the property sector:
First, The Creative Industry at large and its ever-growing contribution to the country’s GDP (11% and growing twice as fast as any other industry).
Second, The UK TV & Film Industry and its enormous need for content of all types to be created in this country, with a critical shortage of suitable space to work in. In addition to space the industry has a critical need for more training facilities for all of the technical personal required to deliver the required $25bn of global content a year that wasn’t needed even 5 years ago. Thats why all of our schemes include a Film & TV training academy in partnership with nationally recognised educational institutions with recognised qualifications gained within a working studio environment.
Finally, Future-proofed Employment and the fact that with the advancement of AI in the workforce, there will be mass unemployment across the country in the next 20 years. However, one of the least affected sectors is the creative industry. Speaking coldly in investor terms, these schemes will always be in demand, while other commercial schemes simply may not be needed anymore.
These three reasons are why we come to work every day at TCDICo. They are why we are helping the property sector to understand this opportunity. They are why some of the biggest developers in the UK & the USA are joining us in the creation of the communities of the future, founded in creativity.
Property today is an experience, it is a living moment. We tailor that experience by curating the places and uses of space that people want to visit and enjoy. Our schemes provide areas of residential, retail, work and leisure space that surround our much-needed studio facilities, all in line with a highly curated design aesthetic.
Piers Read and Jeremy Rainbird have unrivalled knowledge of how the creative and real estate industries can work together. Decades of experience in both TV and film work and property development have given the duo an unrivalled network of global contacts who make things happen. By drawing on this knowledge, our developer partners can establish unique, successful partnerships with creative enterprises.
Our creative neighbourhoods are built upon a diverse range of sites, all owned by TDCICo’s joint ventures and funded by our globally renowned institutional backer. Many of the projects we work on include a mixture of heritage sites and new build development. We bring out the beauty of the old by adding a modern twist. Our team’s experience in design, planning and construction makes us equally as comfortable if we manage the scheme ourselves or work in partnership with publicly funded housebuilders.
When we commit to a scheme, we are committing to oversee its future. Once a scheme is delivered, we bring in our years of operating experience, including strategic anchor lettings and estate management. The skillset of our team spans leisure, retail and hospitality, all positioned around our core DNA of the film and TV studio industry. We create vibrant destinations that will continue to be successful.
The creative industries are the UK’s fastest growing industry sector. We partner with the UK’s leading property developers to provide the space creative businesses need to unleash their potential. Our collaborations provide full mixed-use commercial solutions that add personality and purpose to large place-making developments. Together we create the places that people want to call their home.
The Creative District Improvement Company was founded by Jeremy Rainbird and Piers Read. Within TCDICo, their knowledge and experience combine to generate a completely unique, expert insight into how the creative industries can work with real estate to maximise their potential.
Between them, Jeremy and Piers have spent more than four decades running global TV production companies, location companies, flexible workspace companies and world class studio facilities. They have a detailed understanding of how the world of TV, film, theatre, postproduction and music production really works. Many of the UK’s most successful creative neighbourhoods can be credited to their work.
Jeremy and Piers have developed a close understanding of the challenges facing the creative industries. Though one of the fastest-growing sectors in the UK, it won’t reach its full potential without spaces such as film and TV studios. There is a growing skills gap as fewer technicians and makers have the space to train. Creative businesses don’t just boost the UK economy, of course; there are countless studies that show creative enjoyment improves our quality of life. On every level, developing creative clusters boosts the world around them.
Today, the aim of TCDICo is to develop and operate the UK’s largest network of TV studios, film stages, flexible work space, headquarter buildings and storage and logistics for the creative industry. Creative businesses work with an evolving body of people, so schemes include hotels and serviced apartments that can accommodate visiting crews and cast. We place local communities and the public at the heart of our thinking, by guaranteeing access and offering affordable hospitality packages. We make sure that we deliver high-quality amenities to allow visiting TV audiences to relax, shop and eat before or after a show. We partner with educational bodies to establish places for people to learn creative trades. We create schemes that are both beautiful and functional.
TCDICo is backed by one of the largest institutional property investment funds in the world. The company is currently working on creative clusters in and around the UK worth more than £500 million. We are committed to bringing online more than 1 million square feet of world-class studio space in the UK by 2023.
PIERS READ is a media and property entrepreneur with a reputation for creating and then operating high profile mixed-use developments in the UK. His company The Time + Space Co, the renowned specialist in urban regeneration projects, has advised developers on curating brand new creative neighbourhoods in Birmingham, Manchester and London.
Piers’ more recent experience includes being Chief Executive of Wimbledon Film & TV Studios, which he founded in 2010 after successfully leading Panther PLC to acquire the former Merton Studios. That became the fastest growing complex in the UK market and in 2014 was voted as London’s leading independent studios complex. The property was sold in 2018 to Scottish Widows Property Investments for £18.8 million.
In 2015, Piers became managing director of Custard Factory in Birmingham, widely regarded as the UK’s largest creative hub. He was responsible for housing more than 400 tenants and the management of more than 1 million square feet of commercial real estate. Major achievements included securing Gensler UK to open a flagship office in Digbeth in 2016.
Piers subsequently oversaw Allied London’s repositioning and brand launch of Enterprise City, the master development brand of the Old Granada Studios in Manchester. The project’s success included launching the development brand at MIPIM, as well as attracting Peaky Blinders into the studio complex – whose storyline is ironically set in Digbeth in Birmingham.
Piers is passionate about improving places in ways that draw on his unique experience of working across the creative industries and real estate. He leads on delivering the ‘enterprise’ elements within projects; focusing on the film and television studios, commercial pre-lets, retail, leisure and hospitality, technology and digital, and the incumbent co-working brand, The Time + Workspace Group.
From his home in North London, Piers is always focused on finding something unique to add to a scheme, a point of difference that adds a USP or catalyst for the growth for its wider development. He takes a venture capital approach to investing in operational businesses, including studio facilities, flexible workspace and hospitality businesses that, when combined, create world-class entertainment destinations.
JEREMY RAINBIRD is an entrepreneur with more than 24 years of experience in media including advertising, broadcast and production.
Jeremy exited from Addiction Worldwide in 2012, after 15 years as CEO of the creative agency group he founded in 1998 at the age of 25. When he sold the business to the Mission Marketing Group PLC, Addiction was operating in two continents, with more than 100 staff and fee income in excess of £10 million a year.
The business was the first UK IPA advertising agency to win CPD Gold in its inaugural year of membership and was honoured with being crowned ‘Media Employer of the Year’ in 2010. During the years running Addiction, Jeremy advised and managed communications for companies such as Coca-Cola, Remington, Adidas, B&Q, Yahoo, Virgin, Krispy Kreme, John Frieda, VW and Rimmel London amongst others.
Jeremy is passionate about the arts, design, architecture, food, business, local life and the environment. He is now focusing his energy on creating a business that transforms these passions into a responsible, yet commercially viable offering that ‘does good’ and leaves a legacy.
Jeremy is also a non-executive board director of Merman, a BAFTA award-winning television and film company. This role allows him to work with some of the greatest talents of the small and big screen and is proving to be highly useful for his work at The Rainbird Co.
Born in Smithfield, Jeremy is an East Londoner through and through. He would like The Rainbird Co. to maintain an East London focus, as this continues to be a part of London he is passionate about and believes in wholeheartedly. Jeremy lives in Victoria Park with his family, splitting their time between Los Angeles and New York throughout the year.
We proactively look for sites where we can invest capital in locations that match our criteria. Our strength lies in knowing how to use spaces and we have a proven record of producing successful projects. Our goal is simple: to create extraordinary places with social and economic benefits, to improve the environment and to make better places for all.
We don’t judge places and buildings on how they look today. Instead, we look at what they can become tomorrow. If you have buildings or land and the raw ingredients of success, but need inspiration to progress, let’s talk.
Email email@example.com or call the office on +44 20 8036 3450.
The Building Centre,
26 Store Street,
London, WC1E 7BT